19 Oct 2018
Belle

Existing monthly, September 2018

We ramped up our marketing efforts in September, publishing four blog posts:

Functional UI testing in Exist with EarlGrey and Sencha and Receiving images from other apps on Android, both on the Hello Code blog, and two Larder links posts on iOS testing frameworks and libraries for Kotlin Android development.

Product-wise, Josh knuckled down on Changemap in the run up to a public beta, improving the sign up flow and adding lots of features to help our beta users manage their accounts.

For Exist, Josh launched our Pocket integration and open-sourced our API docs, while I launched an update to Exist for iOS with brand new onboarding and welcome screens to help new users get started more easily.

Numbers

EXIST BUSINESS STATS

  • 1,638 active users (1,236 paid)
  • 341 free trial signups
  • 81 conversions from free to paid
  • 74 cancelled accounts
  • $8,275.32 monthly revenue

EXIST SITE STATS

  • 3,885 uniques to our landing page (-2%)
  • 16,782 uniques to the blog (-9%)
  • Top traffic sources: Organic search/direct, Todoist, Gizmodo

Larder

LARDER BUSINESS STATS

  • 1,467 accounts including trial or lapsed
  • 53 paid users
  • 68 trial signups
  • 0 conversions from free to paid
  • 0 deleted accounts
  • $127.50 monthly revenue

LARDER SITE STATS

  • 533 uniques to the home page (-14%)
  • 1,355 uniques to the blog (+3%)