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Preslav Rachev

Q: Why would I not pick the best-in-class tool for whatever task I have?

A: Because you rarely work alone, and don’t always have a choice. The beauty lies in achieving the best outcome with the available tools you have at your disposal.

Be pragmatic.

Image Credits: Midjourney

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The Spiral of Silence

·1 min

Even in societies with robust free speech protections, most people donโ€™t often say what they think. Instead, they take pains to weigh up the situation and adjust their views accordingly. This comes down to the โ€œspiral of silence,โ€ a human communication theory developed by German researcher Elisabeth Noelle-Neumann in the 1960s and โ€™70s. The theory explains how societies form collective opinions and how we make decisions surrounding loaded topics.