Red Green Repeat Adventures of a Spec Driven Junkie

Manga Culture in Japan

When I ran out of comics to “invest” in, I started investing in Japanese comics, popularly known as: manga.

I learned more about the manga culture when I lived in Japan for half a decade and also through my wife, who is Japanese.

Manga Lifecycle

Japan’s manga culture is wildly different than American comics culture. Some highlights:

  Comics Manga
Sold at Specialty store Convenience store
New stories of series Monthly Weekly
Series format Individual title Collected with other series
Target market Teen & Young Male Family

The last part is 🤯 - the target market for any story can be for any person, young, old, male, female, married, single, etc.

What blew my mind even more is that a serialized collection of manga that comes out every week would have everyone in the family read it.

One collection, called: Morning - would have this lifecycle:

  • Father: buy on way to work and read on commute
  • Mother: receives Morning from husband, read on breaks from house work
  • Children: receives Morning from mother, read on study breaks

At the end, the family would recycle manga collection and the cycle starts over again.

There’s not only one of these collections - there are dozens coming out every week!

Growing up, I loved Dragon Ball and the only other people I knew that even knew about Dragon Ball were other males my age. We considered any females that even knew about Dragon Ball a Goddess in the group.

After meeting my wife, I can list almost any manga I had an interest in and she would have an opinion of the story because she read the manga!

In America, comics are a subculture aimed at males. In Japan, manga is part of the culture.

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