Manga Culture in Japan
When I ran out of comics to “invest” in, I started investing in Japanese comics, popularly known as: manga.
I learned more about the manga culture when I lived in Japan for half a decade and also through my wife, who is Japanese.
Japan’s manga culture is wildly different than American comics culture. Some highlights:
Comics | Manga | |
---|---|---|
Sold at | Specialty store | Convenience store |
New stories of series | Monthly | Weekly |
Series format | Individual title | Collected with other series |
Target market | Teen & Young Male | Family |
The last part is 🤯 - the target market for any story can be for any person, young, old, male, female, married, single, etc.
What blew my mind even more is that a serialized collection of manga that comes out every week would have everyone in the family read it.
One collection, called: Morning - would have this lifecycle:
- Father: buy on way to work and read on commute
- Mother: receives Morning from husband, read on breaks from house work
- Children: receives Morning from mother, read on study breaks
At the end, the family would recycle manga collection and the cycle starts over again.
There’s not only one of these collections - there are dozens coming out every week!
Growing up, I loved Dragon Ball and the only other people I knew that even knew about Dragon Ball were other males my age. We considered any females that even knew about Dragon Ball a Goddess in the group.
After meeting my wife, I can list almost any manga I had an interest in and she would have an opinion of the story because she read the manga!
In America, comics are a subculture aimed at males. In Japan, manga is part of the culture.
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