Me in Words

As an electrical engineer, I can go off and easily build a one-stage amplifier or a two-stage amplifier, and I can imagine cascading a lot of them to build a million -stage amplifier. But it’s ridiculous to build such a thing, because long before the millionth stage, the thermal noise in those components way at the beginning is going to get amplified and make the whole thing meaningless.

Harold “Hal” Abelson, Lecture 1A | MIT 6.001 Structure and Interpretation of Computer Programs, 1986

If we assume marketing as a hype amplifier, that improves collective (average) attention to your product, the better it gets, the less useful it becomes, because hype for things that do not deserve any attention will make any attention to your product meaningless.

Marketing is self defeating as an industry at scale if it succeeds.

Lesson: Do not attempt to scale marketing if the medium is old. People will tune themselves out.