Necessary Qualities Of A Good Website
Due to the fact that most companies that have a mobile app also have a website, they usually hire web developers that also specialize in the web development, many web developers now have web development specialists. In fact some web developers have an arm for website development.
Then, websites were only used for information purpose and there were very few of them. Right now, websites are more or less marketing platforms. So, there are certain qualities that your website must have. Although highly experienced websites and web developers are already aware of some of them, it is important to outline them here. Without further ado, here are some features your website must have if you don’t want to be in a disadvantaged position. You need to discuss them with your website and web developers.
Ease of modification
For several reasons, you will always need to change or update the content of your web pages. May be to add new products or services or to include new promotional offers. You would also need to diversify your business. If you have a business blog, you need to make regular blogposts. You don’t want to always contact your website and web developers each time you want to modify the content of your website.
So, you need a website that can be modified easily. That way, you or any of your employees can always update or modify the content of your website. Some web developers make use of WordPress tools and platform because WordPress websites are usually easy to modify.
Mobile optimization
The world has shifted towards the mobile technology and more people now access the internet on mobile device than on laptops or PCs. And the gap is already getting wider. So, any website that is not mobile-friendly is not even a website.
While so many websites are already mobile-friendly, some websites still perform poorly on mobile devices even at this stage. That is why the number of visitors to such websites will continue to reduce until it is zero.
Quality content
People do not visit your website to admire it. They visit it to get information by reading its content. So, the most important component of a website is the content of the website. SEO and other marketing and publicity techniques can only bring visitors and potential buyers to your website. Only the right content can make them take the right action.
So, you must take your content very seriously. Post fresh quality content regularly and people will always visit your website.
Clear and legible contact information
Your prospects may have one or two questions after going through your website and it will be too unfortunate if they don’t find your contact details. This generation of customers are way too impatient. No one will search for your contact for more than a minute before they leave your website. The more difficult it is to find your contact details, the more you lose customers.
Always remember that most people are not so tech-savvy. So, make your contact information as clear and legible as possible. It is even a good idea to include the link to your contact on every web page. That way, you potential customers will not have to leave the particular web page where they are before locating your contact information.
Clear call to action
Some web developers assume that all potential customers already know what to do but experienced ones do not take chances. Great websites have clear call to action for customers who may be interested in their services or products.
If you tell visitors nothing to do, they will surely do nothing. This is why a call to action is necessary. Do you want them to download a particular application, share an informative post, follow your company on social media, or to contact you for more information? Whatever you want them to do, call them to action.
Simplicity is important
Your website should be very easy to navigate. Keep it simply simple and make it intuitive. Once a visitor cannot find his way after just 2 minutes on a website, he is likely to leave the site immediately. To keep your website simple, ensure you remove redundant links and web pages. You may also have to remove functional links and buttons whose purpose are not relevant to the purpose of the website. These are ways reliable websites adopt to keep their websites easy to use.
Security is everything
Considering the increasing rate of cybercrimes in virtually all parts of the world, reliable websites take the security of visitors’ information seriously especially when the site requires payment information. Visitors and customers will never place any order on any site whose security is not convincing. That means, it is no longer enough to make your website secure, you also need to explain to visitors the steps you have taken and the security facility on your website. This will go a long way in allaying the fear of your potential customers.
Browser compatibility
It sounds rather incredible that it is stated on some websites that it is not compatible with certain browsers and that you have to use certain browsers to get the best of the website. It is not a good one for people to have to install another browser to visit your website. In fact, when some visitors find out that your website is not compatible with their browser, they are more likely to leave your website immediately.
Common browsers are Google Chrome, Opera, Edge, Internet Explorer, Mozilla Firefox, and Safari. Great websites are usually compatible with all of them.
Any website that has all the following features will not only attract visitors but also enjoy a high rate of conversion.
Author Bio:
Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, a mobile app development company in New York, USA and India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring latest technology trends, entrepreneur and startup column. She also writes for top app development companies.
